You probably already know that voice search technology is growing at an exponential rate right now because the majority of people now use it on their smartphones or in their homes with devices like Google Home and Amazon Echo.
This pattern isn’t probably going to grow dim any time soon either, as voice search is poised to totally alter the manner in which we look for items and administrations on the web seo in sutton coldfield.
65 percent of people between the ages of 25 and 49 use voice-enabled devices on a daily basis, according to PWC.
Wordstream also says that by next year, voice search technology will be used for half of all online searches.
As a result, voice search SEO is critical for businesses and marketers, particularly small and medium-sized enterprises (SMEs). When it comes to digital marketing, voice search is still largely unknown, so where do you begin?
Your website and content should be optimized for voice search in the following ways:
Keywords and Questions
First, when we type things into our keyboards to find something online, we typically use short, choppy phrases and keywords to get results quickly.
On the other hand, when we use voice search technology, we pretend to be talking to a person and ask longer questions. For instance, we typically type something along the lines of “pizza restaurant Birmingham” or “pizza restaurant near me” into Google when trying to locate a nearby pizza restaurant. We are likely to ask something along the lines of “Ok Google, what is the best pizza restaurant in Birmingham?” when we use voice search for the same query. Is there a difference?
Therefore, you need to use more long-tail keywords and conversational phrases in your content if you want to be successful in the age of voice search. In addition, you should give more thought to the kinds of inquiries your clients are likely to have about you and your products and services.
Local SEO
Local SEO should also take into account the fact that the majority of voice searches are performed while the user is moving, specifically while they are running or driving.
Why is this crucial? Generally speaking, people are looking for information while on the go because they want to learn something about their immediate surroundings. Since “near me” searches are very popular in the world of voice search, you need to use the right keywords to get more business.
While using the phrase “near me” in your content may not always be the best practice, the following things can help you improve your local voice search SEO strategy:
Focus on local institutions, well-known landmarks, and phrases that people frequently use to describe the area when describing the location of your business.
Include “near me” in your internal links, meta descriptions, and title tags.
Make your Google My Business listing look its best by adding current and accurate details like your address, hours of operation, and brand name.
Page Speed
Now, given that voice search is primarily used on the go, it’s critical that your website doesn’t make users wait or they’ll go to a competitor.
It’s also important to note that users will only get one result for the majority of voice searches, and that result is heavily influenced by SEO and page speed.
Page speed optimization ought to be one of your top SEO priorities going forward because it is a crucial component of good SEO regardless of how the search is carried out.